OBEY CLOTHING
Spring 2020 Campaign | Ho Chi Minh City, Vietnam
~Creative Production Lead & Marketing ~

I supported the art direction and on-location execution of OBEY’s Spring 2020 campaign in Ho Chi Minh City, helping bring the seasonal vision to life within a distinct urban setting. Working collaboratively with the creative team, I contributed to product storytelling, owned wardrobe styling, and entrusted to ensure the imagery felt both globally on-brand and locally authentic.

The campaign leaned into street texture, youth culture, and cinematic realism — delivering a cohesive visual narrative that carried across digital and retail channels.

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